Social Media Metrics & Analytics – UCI Extension Review
I just finished up a very intense six-week course through UCI this week. It was amazing. If you’ve taken online classes in the past, you might find them to be “lonely” and robot-like. Is there really an instructor? Is he/she reviewing all my work. Is anyone there?
I was so pleasantly surprised with this class. The instructor, Daniel Lemin, owner/director of Social Studio, is highly educated in Social Media, and just a darn nice guy. While the reading load was CRAZY, the coursework was intriguing, enlightening, and the webinars were great for absorbing more concepts or getting specific questions answered.
I’ve walked away with a very clear understanding of advanced metrics and insights that one can use to track social media performance. This is a highly evolving and intriguing area of marketing, and one that I am fully passionate about.
Anyway, I completed the class with a 98% overall, so I’d say that all that hard work was well worth it!
What’s my next adventure?